The better version of yourself you've been chasing has been here all along.

She was always there

Jill Herman sitting cross-legged on her kitchen counter in a Love Heals sweatshirt, smiling

Hi, I'm Jill

Podcaster, facilitator, and guide for women.

It's my honor to witness women remembering who they always were.
Who they were before life told them to be less this and more that... before they believed they were too much yet still somehow not enough.

I spent the majority of my life trying to perform, people-please, and achieve my way to acceptance. It was a trap. I set myself free and welcome you to use my journey as a roadmap.

I'm so glad you're here.

xo Jill

Read my story

What makes my approach unique

The belief

You are not a personal
development project.

Everything I teach is built on this core belief: nothing about you needs to be fixed. What you call flaws were intelligent survival tactics: the adaptations you built in a world that said "be good," "don't rock the boat," "make everyone happy but yourself."

If we believe there's something wrong with us, we spend a lifetime trying to be anyone but ourselves, always improving, forever bettering. But that belief is built on a lie. You're not flawed. When my clients allow themselves to build upon this belief, it forms a solid foundation for everything else, and they stop performing confidence and instead excavate the confidence that was buried long ago.

The method

Salve over salt

During an unscripted solo episode, the term "Salve Over Salt" came to me. I explained that our core wounds deserve salve: compassion, love, a gentle approach.

Yet we reach for salt: criticism, shame, intensity. Most coaching and personal development is salt, and we buy into it because it matches the tone of our own inner critic.

The secret to my method is that it feels counterintuitive. Until it lands. And then my clients say, "Wow, I've never been this kind to myself and it's actually working."

The delivery

No whipped cream
on shit

This is why my clients and listeners trust me.

Typical rah-rah hype may look good, sound great, and sell well, but it only feeds egos and polishes the mask of the client. It's a temporary aha with zero impact and no lasting change.

I prefer transparency and honesty. I'm the friend who will actually tell you if you have food in your teeth or need a breath mint, and my coaching and teaching style is no different.

Where to find me

BE YOU Podcast

Take me there (the podcast library)
More about this: the podcast

Join women in over 130 countries who've made this podcast a fan favorite on Spotify and a Top 100 show on Apple Podcasts. Have Jill in your ears while you're living your life, and find out why her listeners say they feel like she's speaking directly to them.

  • Andrea T. · Apple Podcasts“Thank you Jill for sharing so much of you, it gives me even deeper permission to be exactly who I am.”

    “Every word out of Jill’s mouth speaks MY story. I love her balance of no-non sense and complete heart centeredness. The world needs more women going first, leading with desire, love and pure authenticity. Thank you Jill for sharing so much of you, it gives me even deeper permission to be exactly who I am.”

  • Dr. Nick Trubee · Apple Podcasts“It takes courage to dive back into our old stories and Jill provides the framework for you to do this in your own life too.”

    “After listening to many of Jill’s episodes, I always appreciate how she is willing to share all of her experiences and truly examine them to find the golden threads. It takes courage to dive back into our old stories and Jill provides the framework for you to do this in your own life too. Thank you again for having me on your show!”

Plot Twist

Join the waitlist for Plot Twist
More about this: Plot Twist

This container sold out in its very first round, and the response was massive. This is not a course; it's a signature virtual experience that's high-touch and intimate, where each participant feels like she's working with Jill privately, even inside a group. Jill is known for building a cocoon of safety, where you work directly with her, week after week, and let yourself be witnessed and held in a way that actually moves you forward. The bonus is everything the group itself brings: community, sisterhood, and the kind of healing that only happens when women witness each other authentically, raw, with no performing.

It's live, not recorded, because this works through connection, not isolation (though if you'd rather just watch the recordings, you can do that too). You'll have a WhatsApp group for questions and connection along the way. Consider this your permission slip to declare your plot twist, rewrite the script, and become the author of your own life.

Check the Plot Twist highlight on Jill's Instagram (opens in a new tab) to hear directly from the women who've done it.

Small In-Person Retreats

Join the waitlist for Small In-Person Retreats
More about this: Small In-Person Retreats

Imagine unplugging from life for three magical days: pampered, held, witnessed, seen, and heard. There is a profound shift that happens when women gather in person. This retreat is where you'll get to receive some of Jill's favorite modalities, such as breath work, sound healing, and more, alongside nature and deep connection.

Imagine having three days where no one needs you, there are no expectations of you, and you get to just be. Jill creates an incredible container of safety that gives women permission to finally express the feelings and emotions they've been stuffing down and holding back for decades. Here, you get to fully be yourself: to say what needs to be said and feel what wants to be felt.

She keeps it intentionally small (limited to 8 women, by application) and only does this once a year.

Check the retreat highlight on Jill's Instagram (opens in a new tab) to hear directly from the women who've been there.

Private Guidance

Join the waitlist for Private Guidance
More about this: Private Guidance

Normally, Jill only works with private clients for 6 weeks, 90 days, or a full month, but for the first time, she's opening up something far more accessible: quick, on-the-fly sessions in 15 minutes, 30 minutes, or a full hour.

One-on-one time with Jill: coaching, mentorship, or simply a steady hand and a witness for your season. A quick on-the-fly session, or a longer container, whichever you need. Think of it as having Jill in your back pocket: a session to pick her brain, ask her anything, get real advice on whatever's in front of you. Her closest friends tease her about it constantly: fifteen minutes with Jill, and they've gotten advice worth paying for.

Jill has invested over $300,000 in her own private mentorship and coaching, so she knows firsthand exactly how valuable it is to work with someone one-on-one.

The BE YOU podcast

Top 1%

of podcasts globally · Listen Notes

Top 100

Apple Podcasts: multiple categories, countries & times

Wrapped '25

Spotify listener favourite

316

episodes · 2020–2026

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Album cover: She Was Always There, BE YOU. A woman's silhouette behind rain-streaked green glass.

The first BE YOU album · October 2026

She Was Always There: the episodes, written as songs

Each track comes out of a conversation on the show.

The first single, In The Trenches, is out now.

Client love

Kiki @vlykkeviking · Plot Twist
Kiki's message: Just wrapped up a month-long journey with Plot Twist, and wow, what an experience! Jill Herman created a powerful, transformative space that challenged us to go deep, shift our energy, and truly see the possibilities available to us. Through her trauma-informed coaching and incredible leadership, we uncovered the hidden narratives holding us back, released fear, and stepped into a new version of ourselves. Jill is not just a coach, she's a guide, a mentor, and a catalyst for real change. Beyond grateful for this experience, the incredible community, and the coaches who expanded and elevated us along the way. Thank you, Jill, for your wisdom, your heart, and for showing us what's possible! Kiki

"Jill makes you feel comfortably peaceful and inspires you to embrace the unknown, do the deep dive and do the work to be your best self! She's an amazing leader and coach. Her recent weekend retreat and the 30 day virtual experience were mind-blowing. I can't thank her enough for the doors she's opened for me and many others with her gifts."

Amanda KinnemanVP PNC Bank
Dolly Monaghan
Dolly's message: I feel so different. It's been amazing! I just want to say I'm grateful for you, for your podcast, for your retreat, for your online containers and especially for your private coaching! Worth every penny. Please keep doing what you are doing.

"Jill's many years of self-investment have resulted in her ability to deliver a very high-class coaching experience. Her guidance was the key to making it all come together."

Krista PeakHospital Administrator

She was always there. Let's go find her.

Plot Twist, the retreats, private guidance and Monday messages all start from this one list. Pick as many as you like and you'll only hear about the ones you chose.

Join the waitlist

I'm in for (pick one or more)

I'm my own case study.

A therapist once told me my life has been stranger than fiction. She was right. I was handed a lot of turmoil, pain, and chaos as a child, and like many women, I unknowingly built an adult life that brought me more of the same, because what feels familiar feels safe, even when it isn't. I became a perfectionist, thought that panic attacks were a normal part of life, and was constantly waiting for the other shoe to drop. I judged myself harshly, pretended to be confident, and spent years chasing happiness.

After years of therapy, mindset work, and intense personal development courses, I made a huge investment and hired a well-known husband-and-wife life coach team. I worked privately with them for a year. In my first session, every paradigm I had been operating from was shattered. It wasn't until then that I realized why everything I had been doing never stuck or created lasting change.

Within months, I went from survival to aliveness, which is not something that can be explained. It has to be felt. I learned to be present in my body instead of trapped in my head, to regulate my nervous system, and use breath, sound, and movement to clear the cobwebs from my heart and mind. I reconnected with my inner child, little Jill, and made my way back home to who I was before life got ahold of me. The loved, whole, free me.

Every single area of my life changed for the better, and in ways I never imagined. I always thought that personal growth meant fixing myself, and the beautiful realization was that there was never anything to fix.

This led me on a deep quest, and sent me back to the classroom to study and attempt to understand this miracle I had experienced. I later found guides and teachers who helped me see that one of the biggest gifts of my suffering was the privilege to alchemize it into a roadmap for others.

Everything I have gone through now makes sense because my purpose is to be a voice, guide and witness for women who are ready to come back home to who they always were.

The version of you that you've been chasing is in there. She was always there. Now let's go find her.

xo Jill

Join the waitlist
Jill lounging on a hot-pink velvet sofa in front of bright floral wallpaper, looking off to the side
Jill at her BE YOU conference, smiling, sitting sideways on a chair in a BE YOU sweatshirt with pink feather cuffs